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Why do you need a website for your business?

Like many small business owners, you believe that your business cannot benefit from a website or that a website is not within your budget. Or do you think that’s why if you don’t use a computer, then neither will potential customers. These are misconceptions.

These 8 reasons show why your business needs a professional website, regardless of the size of your business.

1. YOUR COMPANY WILL GET CREDIBILITY

Today, more and more consumers are using the internet to search for the products or services they need. Your small business will gain credibility by visiting the website. Without it, potential buyers will go to your competition. If you already have a website, but it is "home-designed", professional redesign will give your business a professional image that will encourage even greater self-confidence. For home-based companies, this is especially useful because you don’t have a store in front of which you could promote your products or services.

2. WEBSITE SAVES MONEY

As a small business owner you probably think you can’t afford a professional website, but you can’t NOT afford it. Although the cost of designing a website varies, once launched, a website for small businesses usually costs below HRK 350 per year, and in some cases less than HRK 200 / year. Compared to newspaper ads, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.

3. THE WEBSITE WILL ALLOW YOU TO INFORM YOUR CUSTOMERS

Think of your website as your online brochure or catalog. It is much easier and faster to update information about your products and services on your website than on printed material, making it an effective way to inform your customers about the arrival of new products, upcoming events, special promotions or any new services it now offers. Unlike print ads, which quickly become obsolete, your website can provide current information and news.

4. THE WEBSITE IS ALWAYS AVAILABLE

The website is also available to your regular and potential customers 24/7/365 giving them the convenience of viewing your products and services when your store or office is closed. With today’s hectic lifestyle, this is a great selling point when making a purchase decision.

5. THE WEBSITE MAY TARGET THE WORLD MARKET

Whether you provide products or services, your website will provide an alternative place to sell them. As a retailer, the website (eCommerce) is a great place to sell your products in the wider market; even services can be available globally. Don't think you'll be able to sell your products or services online? Remember, even cars and houses are sold online!

6. WEBSITE ALLOWS YOU TO PRESENT YOUR WORK TO THE CUSTOMER

No matter what type of job you are in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials of your work, you can show what makes your business unique.

7. WEBSITE SAVES TIME

Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or by email. With an online catalog, you can provide a lot of information about your products and services. Once your website is up and running, it will be available to users indefinitely, saving you time. And how much does time cost? Time is money!

8. WEBSITE IMPROVES CUSTOMER SERVICE

You may be selling environmentally friendly products and want to share tips on how to recycle or you are an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles, or uploading a newsletter to answer all of your customers ’questions, you can update them. What better way to provide value-added service than sharing information on your website.

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